Brand Focus: The Authentic House - Meet Alice & Daniel, founders of this family run company based in Wales



After travelling to South America, Alice knew that upon their return to Cardiff she wanted to create a business to help people live in a way that is better for the planet. She built up her knowledge on how to live more sustainable by interviewing many people including architects, garden designers and a few people who had started selling plastic free products.

Before travelling she had also enjoyed subscribing to monthly beauty boxes, but felt an eco-friendly alternative might be worth exploring as the amount of waste created was alarming.

Inspired by her findings and products that were emerging such as a simple coconut scourer (it's still one of my personal favourites!) Alice started to think about how these simple products could easily fit into peoples everyday lives. So, the business was born.

Since 2018 they have developed own brand products and launched a subscription option for customers to enjoy a wide selection of more sustainable products. They have also helped replant over 1000’s trees, this is an ongoing goal which is great news for the planet! Well done 🙂

We are so happy to be a stockist of just some of AH own branded products such as the fragrant loofah bars, shave bars and dish soap bars.

If you want to find out more about AH then click below…

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